Logo

résiste!

The Client

Résiste is a ground-breaking TV show airing on TV5 that dives deep into the underground culture of the art world. Hosted by visual artist Gabrielle Tittley, founder of PONY, she travels the world-over meeting photographers, rappers, dancers, musicians and even parade costume designers.

the ask

Create a brand identity for the show with an original graphic design and a new colour palette, including designs for the intro credits, the signature and monogram, the avatars, bumpers, and lower thirds.

the answer

Inspired by the ingenuity of the underground artists highlighted in the show, we chose eclectic textures, colours, and animations. Each episode represents a city, so we decided that each city was represented by a different vibrant colour. And as for typeface, we chose Futura as it celebrates efficiency and forward thinking—another nod to the artists on the show.

A man with a beard and tattoos wearing a white t-shirt and a cross necklace, standing indoors against a dark red wall, with a dragon sculpture mounted on the wall behind him, and a large metal fan partially visible in the lower right corner.
DJ turntable with a vinyl record and a mixing console on a table.
Two young men riding a horse together in a parking lot, with cars in the background.
A woman with long blonde hair smiling and laughing on a city street at night, with shops and pedestrians in the background.
Repeated text 'nouvelle-orléans!' in bold red and black, with a photograph of a colorful costume or parade float against a black painted background, overlaid with a white and black splatter pattern.
London Underground sign at a transportation station, with modern buildings and a glass roof above.
A man is leaping off a traffic light post onto a busy city street, with a crowd of people watching.
Skateboarder performing a trick on steps in an urban area, with people walking and buildings in the background.
A man wearing a gray hat and dark shirt is sitting at a table, writing on paper with a pen. The background is decorated with a black and white cracked pattern on the left side and a green background with the repeated word "Atlanta!" in bold black let
Young woman in winter coat and furry hat taking a photo with a yellow camera near a river, with city buildings and bridge in the background.
Two people standing and looking at a large mural or artwork on a wall.
Young woman smiling outside in winter, holding a coffee cup, wearing a fluffy fur hat and an orange and black patterned coat.
A person with short, messy hair tilting their head back, with eyes closed, in a room lit with green light.
A man with bleach blonde hair, wearing a white tank top, sticking his tongue out and making a playful face indoors at night, with a woman in the background smiling.
A hand holding a wallet or cash holder with cash inside, with the word 'resist!' written across the image.
Person standing in front of a colorful wall with the word 'resist!' and dynamic design elements.
A woman with short hair wearing a green jacket and earrings, with the word 'résiste!' in bold white letters over her.
Abstract black shapes and lines on a light background
Abstract image with black text 'r!' surrounded by black lines and a gray background.
Logo Resiste
Logo resiste horizontal
RESISTE monogrammes
Color palette
Textures

YOU MAY ALSO LIKE

MAISONCORBEIL_THUMBNAIL.jpg