The Fork
A Trip Advisor Company
The client
Our creative buddies at CloudRaker asked us to team up to work on promo videos for “The Fork”, an app that makes restaurant reservations a piece of cake and offers people sweet (and savory) deals.
the ask
3 seasons, 3 different campaigns, 55 videos total. We needed each one to look fresh and tasty—just like the food available on The Fork app.
The answer
It's no secret, we love a big juicy challenge. Over 6 dozen videos in record time? No problem. We got down to business editing footage, adding music and VO, and bringing doodles to life through playful and energetic animation. No doubt it was a hefty ask, but thanks to our amazing team it was easy as pie (which you can also find on the app).
The Highlights
Bringing The Fork to Life
Winter campaign
Focused and inviting, this campaign used warm, engaging footage to showcase seamless reservations and exclusive dining deals, capturing the app’s approachable vibe.
Summer campaign
Energetic and vibrant, this campaign showcased diverse dining options and delicious dishes, capturing the app’s value at a glance.
Each video told a clear, engaging story, reinforcing The Fork’s role as the go-to app for dining experiences.
A DASH OF MOTION
Sometimes, a little movement says more than words ever could. Animation became the key ingredient to expressing The Fork’s playful personality in an instant.
WHEN DOODLES COME TO LIFE
A simple yet thoughtful animation can take an ordinary line drawing and give it personality plus.
Adding these moving doodles to generic stock footage helped align the campaign with the brand’s quirky and fun personality. That’s the power of motion design—we transform whatever to wow.
SARA GOLDBERG
GROUP DIRECTOR,
ENTERPRISE ALTAVIA.CLOUDRAKER
“Mongo always delivers top-quality work in the most timely manner. The team is solution-oriented and has the best attitude making it a seamless and easy process to produce top-quality videos. The last 2 campaigns we have worked on together have had SUPER tight timelines in multiple languages and the Mongo team exceeded all of our expectations.”
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