Gouvernement du Québec

Tête-à-Tête
sur le terrain

The client

The Government of Quebec needed a way to launch their TÊTE-À-TÊTE concussion awareness campaign.

The ask

Create a 15-second ad (short and sweet) to highlight the importance of talking about concussions as soon as they happen. The creative had to be simple and to the point to get the message across quickly.

the answer

Concussions can happen at any time, and it’s crucial to be proactive when you hit your head and talk to a professional immediately. To get this message across, we created an animation in which two young women bump into each in a frenzied soccer game. We wrapped up the scene with the TÊTE-À-TÊTE campaign tagline: “Tu te cognes, t’en parles.” Which translates to, “If you bump your head, tell someone.”