Option Consommateurs

Privacy on social media

the client

Option Consommateurs is a non-profit consumer organization dedicated to promoting and defending the interests of Canadian consumers. 

the ask

Create a warning video showing parents the consequences of posting too much information about their child on social media.

the answer

With colourful animation and friendly-looking characters, we created a story that explores the notions of consent and the aftermath a child may face later in life if his parent were to over-share private moments on social media. The light-hearted feel of the video is contrasted with the sad consequences the child faces, evoking an emotional response from the viewer.

Happy Mama
A woman sitting on a yellow armchair in a cozy living room, working on a laptop, holding a cup of coffee, with a window showing a snowy scene outside, and a globe on a wooden chest nearby.
A woman sitting on a yellow couch with a laptop on her lap, holding a mug, in a room with a globe on a chest and framed artwork on the wall.
Illustration of a fetus inside a womb with social media comment icons and reactions surrounding it.
Child lying on a bed, holding a banana phone, with a small yellow toy dinosaur beside them, animated in a colorful cartoon style.
Illustration of a girl riding a yellow bicycle outdoors on a sunny day, with a large sun in the background and colorful trees.
A young girl with black hair, wearing a blue jacket and striped shoes, plays with a drawing of a monster on a piece of paper, while a computer screen shows social media icons and conversations.
Cartoon illustration of a woman trying on a polka dot dress while looking at herself in a mirror, with a window and curtains in the background.
A cartoon illustration of a young boy playing soccer on a field under a partly cloudy sky, with a social media interface overlay showing likes and comments.
A digital profile graphic for Kevin with icons and text indicating interests in music, books, sports, movies, travel, and a birthday date of June 8, 2010.
A hand holding a smartphone displaying a social media post with a drawing of a person in sunglasses and a pink and black outfit, sitting on a bed with a background of bookshelves, and social media icons below.
Three teenagers standing in front of blue lockers, one pointing at a board or wall, another with headphones, and a girl with a backpack.
A group of four students in a school hallway, with lockers and a vending machine in the background. They are talking and taking photos, one girl and three boys, one wearing glasses and striped shirt.

 

Painter Boy
Ladyboy

 

 

 

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