Not Burger

Introducing the NotBurger

What’s the NotBurger? Oh, just an insanely delicious plant-based burger made with the earth and sustainability in mind. It’s the juiciest—and dare we say the tastiest—veggie burger on the market.

the client

NotCo is a bunch of food-loving geniuses who created an AI algorithm that replicates the flavour and texture of animal products that are 100% vegan and 100% delicious.

The ask

After some stellar work branding the NotBurger, the agency Cloud Raker came to us to animate the video portion before they launched the final campaign. We were given simple, yet bold elements, and we wanted to make their creative dance off the page and into the minds of veggie-conscious consumers.

The answer

We found music that was undeniably catchy and fast-paced. Using the beat as the guiding force, we used a mix of brand elements and dynamic animation to tell the story.

Concept

X marks the spot

We took the existing brand elements and typography and made them move in a way that engaged audiences from the very first beat.

The challenge was to tell the story quickly and effectively in 6-10 seconds, which is why we created the 3D rectangular box to move the narrative along in a captivating way. That, combined with a stop-motion effect using photos from the shoot, made the videos feel young, vibrant, and fresh. We wanted it to be simple and fantastic—just like the NotBurger. Mission accomplished.

Promoted
Throughout the city

It was a huge project plastered everywhere you looked, walked, and rode, and we’re beyond stoked to have made our mark on the campaign—thanks for tagging us in CloudRaker!